Have you stopped to think about what AI content actually does for your brand?

I’m not stopping you from using AI. Go ahead. But have you stopped to think about what that actually does for your brand?

We all see it when a business or person uses AI for their graphics or text. I see it all over social media. My first thought? Cheesy. Boring. Obvious. Tired. They didn’t take the time to think and put in the effort.

That’s not to be harsh. It’s just the reality of the world we live in. That’s not to say I don’t use AI, because I do… with my own take and on my terms. I want to use it less and less as it evolves. It kind of freaks me out, if I’m being honest.

Adding your own voice and opinions is going to start to stand out because it’s original thinking and not lost in the ocean of AI content. It will break through the redundancy and be the unique thing people will remember.

So here I am. Sitting at my desk at 9:51 a.m., in a Word doc with random to-dos at the top from a call I took yesterday, Canva open, and headphones in playing “Gypsy” by Stevie Nicks. Fitting, isn’t it?

Hell yeah.

So please, use your brain. Try to sit with your thoughts and come up with an idea. Get off your phone, open a Word doc or notebook, and just brain dump.

You may be surprised by what you discover.